A Refreshed Look: Erewhon Cereal Rebrand

Problem: Attune Foods, mainly their Erewhon Cereal, has a dated look as an organic cereal brand. In a land of non-organic cereals that have energetic visual languages, the Erewhon Cereal box gets lost and possibly overlooked.

Solution: In order to bring more attention to the box, we elevate our visual momentum by creating a more energetic visual language with the use of a more saturated color palette. We stay true to the original brand colors, but polish them up and bring our visual elements to the forefront. We empower the brand with an evolved version of their iconography.