Latinx/Hispanic Representation: 18% & Counting
Problem: The entertainment industry is failing to recruit in a manner that reflects their audience which is creating misrepresentation and underrepresentation of Latinxs/Hispanics in popular media.
Solution: Bring awareness to the industry by running a poster campaign that would be plastered around high-traffic areas near areas of importance for the film industry.
Client
18% & Counting
Year
2017
In the United States, Hispanics/Latinxs are more likely than any other ethnic group to purchase movie tickets relative to their population percentage. They make up about 18% of the entire United States population but are 23% of moviegoers.